Nineteen seventy three heralded the introduction of the now famous and popular Olympic brand. This historic beginning was inspired and spurred on by the proud and brave tradition of the World Olympic Games Movement. The management and marketing was then and to this day, remains under the umbrella of the Jordan Shoe group in Cape Town
The original five famous rings, symbolic of the Olympic Games’ movement and each representing a continent of the globe, appeared on every shoe manufactured in those days. The five rings of the Olympic games logo needed to be increased to include a sixth ring when the Olympic shoes were produced to avoid a clash of interest. These six rings created the original logo used on the very first range of sport shoes that were developed. The initial production quantities were enthusiastically received by the then sports mad population of South Africa, and the brand has successfully risen from strength to strength since then.
The new Olympic brand focusing was on rugby and soccer as they initially were the sports of choice in the first few years. The S.A. team players flocked to buy these new Olympic sport shoes, and the boots sold brilliantly, soon to be joined by running spikes and road running shoes. At the time of this new Olympic brand being so well accepted throughout the land, the international world popularised long distance road running, thus creating an overnight, instant massive craze. This new running craze fed and fuelled the popularity of Olympic shoes, making them a major brand of choice during the seventies and eighties in South Africa.