Fahiem Frizlar recently joined Bolton Footwear (Jordan & Co, Watson and Barker Shoes) as the Marketing Manager, tasked with building the Jordan & Co portfolio of brands. He has more than 14 years’ experience in the industry.
Says Frizlar: “My key focus areas will be to develop marketing strategies and plans, identify suitable media channels to advertise as well focus on building the brand in the digital space – a key focus area. Brands will include Bronx, Bronx Woman, Anton Fabi, Jordan Shoes and Olympic International Footwear for now.”
Born and raised in Lansdowne, Cape Town, Frizlar studied Brand and Account Management at AAA school of advertising and has been building brands in various industries. “I most recently looked after the RCS retail store card portfolio. Before that I was at Woolworths in their Menswear department, Ackermans in the Homeware and new store openings division, as well as Marketing Manager at Sports Illustrated magazine. I’ve worked very hard to get to where I am and will continue to do so in the future.”
Frizlar enjoys analysing customers most. “I want to understand our customers and their shopping behaviour, as well as how they consume media. Since starting out in this industry, the digital online space and social media marketing has evolved in leaps and bounds.”
Frizlar balances his busy life with running. “It gives me lots of time to think. My goals for 2016 are to complete my first Comrades and to grow the Bolton Brands,” he concludes.